How To Create Effective Press Releases
An Introduction to Press Releases
There is a debate raging in the online world over whether or not press releases are useful. Here is the truth: they are quite useful. Many IMers actually believe that they are not useful simply because they are not using them properly to build their business in the way that they should. The reason that this may not work for some is that they believe that crafting a couple hundred word essay, and submitting it using free online distribution tools, is the only way to get this done. If you want to create press releases that can make you more successful, continue reading. We have provided tactics and strategies to help you use press releases the right way.
Since you will using PR's for your business, use a wise quote that you have created. You cannot use just any old quote because it will take away from the powerful message in your release. Yes, it is okay to include a quote from yourself in your own press release. There is never any name at the bottom of the PR, so then it's fine to quote your own self. There are many reasons for quoting in a release, so just do it and be sure it adds something of value. Quotes will also serve to explain or support whatever information is being released to the newswires. When it comes to format and content, the rules have not changed in a long time. An example of what not to do is use two pages for your release because that is too much information. A good article is about five hundred words, and that is the upper limit for press releases. News editors will look at your press release, and if it is not in proper format it will be deleted. Above all, make your PR's professional in every way and avoid being spammy, etc.
Maybe you are used to following templates, and that is fine if you want to do that. Sure there is a little bit of wiggle room within that template, but if you go too far off the mark, people won't know what you're trying to get them to do. There is more information about all this than you'll ever need if you search on Google. All the sites that work with press releases will have them, so there is a lot of support for them. Seriously, you must follow the industry guidelines for the format unless you just want a low quality backlink.
As you can see, press releases are a surefire way to increase your ability to be a success online.
You need to ignore anyone that says that it is not worth your time. Right? Anyone that is seeking success, without wanting to put in the time, are the ones that will, more than likely, be the ones complaining about press releases. After reading this article, you should realize that the tips and strategies within it, will help you build a foundation to success now recommended you read and in the future. Anyone that spends a little time researching will find more strategies that may work even better.